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Counterfeiting and Piracy : A...
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Consumer behaviour
7
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Product counterfeiting
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Counterfeiting
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Consumption theory
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1980-2015
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Copyright infringement
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Imitationsprodukt
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Cesareo, Ludovica
9
Pastore, Alberto
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Chaudhry, Peggy E.
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Stöttinger, Barbara
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Kitchen, Philip J.
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Pavlov, Eugene
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Penz, Elfriede
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Townsend, Claudia
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Business horizons
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Handbook of research on counterfeiting and illicit trade
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International journal of advertising : the review of marketing communications
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Counterfeiting and piracy : a comprehensive literature review
Cesareo, Ludovica
-
2016
Persistent link: https://www.econbiz.de/10014011343
Saved in:
2
United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica
;
Stöttinger, Barbara
- In:
Business horizons
58
(
2015
)
5
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011349253
Saved in:
3
Consumers' attitude and behavior towards online music piracy and subscription-based services
Cesareo, Ludovica
;
Pastore, Alberto
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010459738
Saved in:
4
Managerial and organizational perspectives on online-offline integration within integrated marketing communication : toward a holistic conceptual framework
Vernuccio, Maria
;
Cesareo, Ludovica
;
Pastore, Alberto
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 519-540
Persistent link: https://www.econbiz.de/10013209360
Saved in:
5
Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
Saved in:
6
Fake and pirated : do consumers care?
Chaudhry, Peggy E.
;
Cesareo, Ludovica
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011757444
Saved in:
7
Counterfeiting luxury goods
Cesareo, Ludovica
;
Pastore, Alberto
;
Williams, Patti
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 193-222)
.
2017
Persistent link: https://www.econbiz.de/10011750906
Saved in:
8
Analysis of anti-counterfeiting tactics to diffuse consumer demand
Stöttinger, Barbara
;
Penz, Elfriede
;
Cesareo, Ludovica
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 387-403)
.
2017
Persistent link: https://www.econbiz.de/10011750969
Saved in:
9
Hideous but worth it : distinctive ugliness as a signal of luxury
Cesareo, Ludovica
;
Townsend, Claudia
;
Pavlov, Eugene
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 636-657
Persistent link: https://www.econbiz.de/10014251253
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