Marketers routinely make use of stated consumer preferences and the relative attribute-importance weights implied by these preferences when making decisions on issues such as advertising messages and product design. Using this information as a basis for managerial decision making is risky,...

Ordinal preference measures have a number of advantages relative to cardinal measures in the estimation of individual level multi-attribute utility functions. This paper: (a) outlines a theoretical foundation for estimating a cardinal scaled utility function from ordinal preference data, in...

Firms periodically alter the characteristics of their brands in hope of increasing their popularity and profitability. This paper develops and illustrates a methodology to evaluate these multi-dimensional repositioning strategies. We start by forwarding a procedure to estimate the multiattribute...

Human Rights and Global Development Goals -- Principles and Practice, Human Rights and Development -- Challenging Inequalities -- Health Systems -- Access to Productive Assets: Labor -- Access to Productive Assets: Land -- Politics and Accountability: Implementing the SDGs.