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Hungry for Change : The Law an...
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Spillover of distrust from domestic to imported brands in a crisis-sensitized market
Gao, Hongzhi
;
Zhang, Hongxia
;
Zhang, Xuan
;
Knight, John G.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010520810
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2
Network gatekeeping in SME exporters' market entry in China
Gao, Hongzhi
;
Ren, Monica
;
Zhang, Jing
;
Sun, Ruoyi
- In:
International marketing review
33
(
2016
)
2
,
pp. 276-297
Persistent link: https://www.econbiz.de/10011518663
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3
Toward a yin-yang balancing perspective of relational (guanxi) gatekeeping in international exchange relationships in China
Gao, Hongzhi
;
Ren, Monica
;
Miao, Qing
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 22-42
Persistent link: https://www.econbiz.de/10011879486
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4
Social media ties strategy in international branding : an application of resource-based theory
Gao, Hongzhi
;
Tate, Mary
;
Zhang, Hongxia
;
Chen, Shijiao
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 45-69
Persistent link: https://www.econbiz.de/10011924485
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5
Towards a value-based perspective of consumer multicultural orientation
Seo, Yuri
;
Gao, Hongzhi
- In:
European management journal
33
(
2015
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10010486391
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6
Examining relational risk typologies for guanxi boundary spanners : applying social penetration theory to guanxi brokering
Liu, Annie H.
;
Gao, Hongzhi
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10010392225
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7
Riding out the Muhammad Cartoons crisis : contrasting strategies and outcomes
Knight, John G.
;
Mitchell, Bradley S.
;
Gao, Hongzhi
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003825366
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8
Paradoxes and guanxi dilemmas in emerging Chinese-Western intercultural relationships
Gao, Hongzhi
;
Ballantyne, David
;
Knight, John G.
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 264-272
Persistent link: https://www.econbiz.de/10003956187
Saved in:
9
Guanxi as a gateway in Chinese-Western business relationships
Gao, Hongzhi
;
Knight, John G.
;
Ballantyne, David
- In:
The journal of business & industrial marketing
27
(
2012
)
6
,
pp. 456-467
Persistent link: https://www.econbiz.de/10009665499
Saved in:
10
Guilt by association : heuristic risks for foreign brands during a product-harm crisis in China
Gao, Hongzhi
;
Knight, John G.
;
Zhang, Hongxia
;
Mather, …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1044-1051
Persistent link: https://www.econbiz.de/10009755360
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