Distribution channels for scented products rarely interact. Consumers either smell and buy scented products in store or purchase them online without smelling. Such channel isolation is inefficient. To achieve synergies, we propose a new omnichannel strategy, rooted in the neurobiology of...

In the job market for entry-level assistant professors in marketing, hiring departments and job candidates jointly determine the final market outcome - who matches with whom. In this work, we investigate the effects of research field, research productivity and ranking status on these matching...