Matching with the Stars : What Determines Celebrity Endorsement Contract Formation?
Year of publication: |
2014
|
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Authors: | Zamudio, Cesar |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (37 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2014 erstellt |
Other identifiers: | 10.2139/ssrn.2417731 [DOI] |
Classification: | M3 - Marketing and Advertising ; M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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