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Rebranding Thailand through football : food for thought?

Madichie, Nnamdi O.; Mbah, Chris - In: International journal of entrepreneurship and small business 25 (2015) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10011398529

Rebranding Thailand through Football – Food for Thought?

Madichie, Nnamdi O.; Mbah, Chris - 2017

The purpose of this exploratory study is to highlight the potential of sports and especially football as nation branding tool. Taking the particular case of a developing Association of Southeast Asian Nations (ASEAN) country, Thailand, which has been embroiled in a catalogue of negative brand...

Persistent link: https://www.econbiz.de/10014136496

An investigation of country-of-origin effect on the international marketing of Star Lager brand in the Great Lakes states market area of the United States

Mbah, Chris; Ogbuehi, Alphonso; Enyinda, Chris - In: International business and economics research journal 8 (2009) 8, pp. 45-51

Persistent link: https://www.econbiz.de/10003873324

Public sector marketing communications : insights from/for the primus national football league rwanda

Madichie, Nnamdi; Igwe, Paul Agu; Hinson, Robert; Mbah, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 239-264). 2023

Persistent link: https://www.econbiz.de/10014289804

"Mind the gaps" between the marketing theory train and the marketing practice platform : the case of Egg Card

Madichie, Nnamdi O. - In: The marketing review 9 (2009) 1, pp. 39-62

Persistent link: https://www.econbiz.de/10003819094

Professional sports : a new "services" consumption mantra in the United Arab Emirates (UAE)

Madichie, Nnamdi O. - In: The marketing review 9 (2009) 4, pp. 301-318

Persistent link: https://www.econbiz.de/10003916447

Business incubation in the UAE : prospects for enterprise development

Madichie, Nnamdi O. - In: International journal of entrepreneurship and … 12 (2010) 3/4, pp. 291-310

Persistent link: https://www.econbiz.de/10008696755

Self-service at UAE petrol forecourts : marketing in unfamiliar terrain?

Madichie, Nnamdi O. - In: International journal of business and globalisation : IJBG 6 (2011) 1, pp. 104-116

Persistent link: https://www.econbiz.de/10008908248

Understanding consumers in entrepreneurship marketing

Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 79-95). 2011

Persistent link: https://www.econbiz.de/10008822549

Giving the beautiful game a "pretty" bad name : a viewpoint on African football

Madichie, Nnamdi O. - In: African journal of business and economic research : AJBER 5 (2010) 1, pp. 135-150

Persistent link: https://www.econbiz.de/10003987968

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