"Mind the gaps" between the marketing theory train and the marketing practice platform : the case of Egg Card
Year of publication: |
2009
|
---|---|
Authors: | Madichie, Nnamdi O. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 9.2009, 1, p. 39-62
|
Subject: | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing | Großbritannien | United Kingdom |
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