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The Spatial Representation of Market Information
DeSarbo, Wayne S. - 2016
Persistent link: https://www.econbiz.de/10012989486
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A Hierarchical Bayesian Procedure for Two-Mode Cluster Analysis
DeSarbo, Wayne S. - 2016
This manuscript introduces a new Bayesian finite mixture methodology for the joint clustering of row and column stimuli/objects associated with two-mode asymmetric proximity, dominance, or profile data. That is, common clusters are derived which partition both the row and column stimuli/objects...
Persistent link: https://www.econbiz.de/10012989420
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Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions
Alpert, Frank; Saxton, M. Kim - In: Journal of advertising research 55 (2015) 3, pp. 307-321
Persistent link: https://www.econbiz.de/10011397064
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Venture advocate behaviors and the emerging enterprise
Saxton, Todd; Wesley, Curtis L.; Saxton, M. Kim - In: Strategic entrepreneurship journal : SEJ 10 (2016) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011578848
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Venture launch and growth as a status-building process
Saxton, M. Kim; Saxton, Todd - In: Status in management and organizations, (pp. 191-211). 2011
Persistent link: https://www.econbiz.de/10008840705
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Research centers, business schools, and the world of sales
Ahearne, Michael - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 461-464
Persistent link: https://www.econbiz.de/10011737448
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Deriving joint space maps of bundle compositions and market segments : an application to new product options
DeSarbo, Wayne (contributor) - 1996
Persistent link: https://www.econbiz.de/10000957426
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Clustering consistency analysis
DeSarbo, Wayne S. - In: Journal of the Academy of Marketing Science 10 (1982) 3, pp. 217-234
Persistent link: https://www.econbiz.de/10002065880
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The importance of starting right : the influence of accurate intuition on performance in salesperson-customer interactions
Hall, Zachary R.; Ahearne, Michael; Sujan, Harish - In: Journal of marketing 79 (2015) 3, pp. 91-109
Persistent link: https://www.econbiz.de/10011485865
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When sales managers and salespeople disagree in the appreciation for their firm : the phenomenon of organizational identification tension
Kraus, Florian; Haumann, Till; Ahearne, Michael; … - In: Journal of retailing 91 (2015) 3, pp. 486-515
Persistent link: https://www.econbiz.de/10011377066