"Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continues to rise, individuals have an opportunity...

About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals --...

From 90-minute IPAs to grapefruit sculpins, craft beer and local brewers are making a big splash in the beer scene. No longer must brewers sip their beer in cold garages, sharing among neighbors and family members. With this book, serious craft brewers learn how to take their best brews to...