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Consumer behaviour
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Calder, Bobby J.
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He, Sharlene
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3
Hollebeek, Linda D.
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2
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Jiewen Hong
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Kolsky, Richard
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Leblebici, Huseyin
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Malaviya, Prashant
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4
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
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1
Confirmatory versus comparative approaches to judging theory tests
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 114-125
Persistent link: https://www.econbiz.de/10001031354
Saved in:
2
Beyond numbers : an ambiguity-accessibility-applicability framework to explain the attraction effect
He, Sharlene
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
1
,
pp. 211-232
Persistent link: https://www.econbiz.de/10014314349
Saved in:
3
Brand positioning
Tybout, Alice M.
;
Sternthal, Brian
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 11-26)
.
2005
Persistent link: https://www.econbiz.de/10003285241
Saved in:
4
Building brands through effective advertising
Sternthal, Brian
;
Lee, Angela Y.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 129-149)
.
2005
Persistent link: https://www.econbiz.de/10003285350
Saved in:
5
The effects of a different category context on target brand evaluations
Nam, Myungwoo
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 668-679
Persistent link: https://www.econbiz.de/10003806954
Saved in:
6
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
7
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
Saved in:
8
An integration of perspectives on aging and consumer decision making
Cole, Catherine A.
;
Lee, Michelle P.
;
Yoon, Carolyn
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
Saved in:
9
Consumer decision making and aging : a commentary
Sternthal, Brian
;
Bonezzi, Andrea
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
Saved in:
10
Advertising strategy
Rucker, Dereck D.
;
Sternthal, Brian
- In:
Kellogg on marketing
,
(pp. 209-231)
.
2010
Persistent link: https://www.econbiz.de/10008664280
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