The idea of this research is to combine the influence of personal brand with business needs. This article is a personal brand's analysis on how personal brand influences consumer interest in products/services. An experiment is carried out on the content viewed by consumers using eye-tracking...

International agendas have included sustainability within the concept of development as the main concern that must be addressed from a global perspective. The proposal of a single index for sustainable development makes it possible to combine the measurement of results and unify criteria....