An analysis of subliminal static images and words using eye tracking techniques
Year of publication: |
2021
|
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Authors: | Zacharia, Anish Babu ; Hamelin, Nicolas |
Published in: |
Developing digital marketing : relationship perspectives. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-349-9. - 2021, p. 155-180
|
Subject: | Neuromarketing | subliminal advertising | static subliminal stimulus | attention | conscious processing | TIFF | heat map | fixation | AOI | eye tracking | Werbepsychologie | Psychology of advertising | Visuelle Wahrnehmung | Visual perception | Werbewirkung | Advertising effects |
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