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Consumer behaviour
31
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Babin, Barry J.
67
Borges, Adilson
8
Chebat, Jean-Charles
7
Hair, Joseph F.
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6
Spielmann, Nathalie
6
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5
Ortinau, David J.
4
Zikmund, William G.
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Babin, Barry
3
Darrat, Mahmoud A.
3
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2
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Journal of business research : JBR
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Memorable customer experiences : a research anthology
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Predicting trends and building strategies for consumer engagement in retail environments
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ECONIS (ZBW)
OLC EcoSci
53
RePEc
25
Other ZBW resources
20
USB Cologne (EcoSocSci)
5
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1
An action-based approach to retail brand engagement
Saleh, Amin
;
Chefor, Ellis
;
Babin, Barry J.
- In:
Predicting trends and building strategies for consumer …
,
(pp. 27-43)
.
2019
Persistent link: https://www.econbiz.de/10012023212
Saved in:
2
On the dysfunctional consequences of salesperson exhaustion
Darrat, Mahmoud
;
Atinc, Guclu
;
Babin, Barry J.
- In:
Journal of marketing theory and practice
24
(
2016
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10011489686
Saved in:
3
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
4
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
Saved in:
5
Common methods variance detection in business research
Fuller, Christie M.
;
Simmering, Marcia J.
;
Arinc, Guclu
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3192-3198
Persistent link: https://www.econbiz.de/10011507979
Saved in:
6
Should we use single items? : better not
Sarstedt, Marko
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
Saved in:
7
A personality-based measure of the wine consumption experience for millennial consumers
Spielmann, Nathalie
;
Babin, Barry J.
;
Verghote, Caroline
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 228-245
Persistent link: https://www.econbiz.de/10011563747
Saved in:
8
Empathy, nonverbal immediacy, and salesperson performance : the mediating role of adaptive selling behavior
Limbu, Yam B.
;
Jayachandran, Chinnappa Naidu
;
Babin, …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 654-667
Persistent link: https://www.econbiz.de/10011564327
Saved in:
9
What is augmented reality marketing? : its definition, complexity, and future
Rauschnabel, Philipp A.
;
Babin, Barry J.
;
Dieck, M. …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1140-1150
Persistent link: https://www.econbiz.de/10013169507
Saved in:
10
A bridge to relevance : on the history of the Academy of Marketing Science® (AMS)
Babin, Barry J.
;
Moulard, Julie Guidry
;
Lindquist, Jay D.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 454-463
Persistent link: https://www.econbiz.de/10012819696
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