To promote charitable giving, donation-based crowdfunding platforms adopted match offers, whereby leadership donors … commit to matching the contribution of other donors at a given rate. While match offers have great potential to improve … fundraising performance, a lot remains unknown about how and when match offers work. Leveraging the data from a donation …

users’ donations and content contributions, as well as the platform's fundraising effort, community support, and in …

As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous … perspectives. We therefore approach the marketing mix adaptability of online crowdfunding platforms and its impact on campaign …, we performed an in-depth analysis of the 4E marketing mix benefits on crowdfunding, highlighting best practice approaches …