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A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron; Bellman, Steven; Faulkner, Margaret; … - In: Journal of advertising research 60 (2020) 4, pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
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Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy; Romaniuk, Jenni; Faulkner, Margaret; … - In: International journal of market research : JMRS ; the … 60 (2018) 4, pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy; Romaniuk, Jenni; Cohen, Justin; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
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How best to advertise low-fit brand extensions : a construal level theory perspective
Saeed, Muhammad Rashid; Lee, Richard; Lockshin, Lawrence S. - In: Journal of consumer marketing 41 (2024) 1, pp. 94-109
Persistent link: https://www.econbiz.de/10014471245
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A wine tourist behavior model for Australian winery cellar doors
Chen, Xiaoyu; Bruwer, Johan; Cohen, Justin; Goodman, Steve - In: Tourism analysis : an interdisciplinary tourism & … 21 (2016) 1, pp. 77-91
Persistent link: https://www.econbiz.de/10011491805
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Restaurants and wine by-the-glass consumption : motivational process model of risk perception, involvement and information-related behaviour
Bruwer, Johan; Cohen, Justin - In: International journal of hospitality management 77 (2019), pp. 270-280
Persistent link: https://www.econbiz.de/10011988549
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Restaurants and the single-serve wine by-the-glass conundrum : risk perception and reduction effects
Bruwer, Johan; Palacios Arias, Antonio Perez; Cohen, Justin - In: International journal of hospitality management 62 (2017), pp. 43-52
Persistent link: https://www.econbiz.de/10011702646
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Craft beer in the situational context of restaurants : effects of product involvement and antecedents
Bruwer, Johan; Cohen, Justin - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2199-2226
Persistent link: https://www.econbiz.de/10013412586
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Bridging the gap between trade operators and consumers to better understand the U.S. wine market : a simultaneous application of discrete choice experiments
Corsi, Armando Maria; Lockshin, Lawrence S.; Louviere, … - In: Industrial marketing management : the international … 106 (2022), pp. 152-165
Persistent link: https://www.econbiz.de/10014226410