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Improving the effectiveness of advertising in Internet social networking
Rejón-Guardia, Francisco; Sánchez-Fernández, Juan; … - 2012
Persistent link: https://www.econbiz.de/10009488306
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Detecting salient themes in financial marketing research from 1961 to 2010
Muñoz-Leiva, Francisco; Sánchez-Fernández, Juan; … - In: The service industries journal 33 (2013) 9/10, pp. 925-940
Persistent link: https://www.econbiz.de/10009771246
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Electronic payment systems for competitive advantage in e-commerce
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - 2014
"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--
Persistent link: https://www.econbiz.de/10010256946
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Behavioral model of younger users in M-payment systems
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - In: Journal of organizational computing and electronic commerce 25 (2015) 2, pp. 169-190
Persistent link: https://www.econbiz.de/10011295548
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The moderating effect of user experience on satisfaction with electronic banking : empirical evidence from the Spanish case
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - In: Information systems and e-business management : ISeB 14 (2016) 1, pp. 141-165
Persistent link: https://www.econbiz.de/10011672247
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Mobile payment is not all the same : the adoption of mobile payment systems depending on the technology applied
Ramos de Luna, Iviane; Liébana-Cabanillas, Francisco; … - In: Technological forecasting & social change : an … 146 (2019), pp. 931-944
Persistent link: https://www.econbiz.de/10012135468
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Electronic payment systems for competitive advantage in e-commerce
Liébana-Cabanillas, Francisco (ed.);  … - 2014
"This book provides relevant theoretical frameworks and the latest empirical findings on electronic payment systems in the digital marketplace, focusing on the importance of e-commerce in business development, including the advantages and disadvantages of e-payments"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727961
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A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment
Liébana-Cabanillas, Francisco; Muñoz-Leiva, Francisco; … - In: Service business 12 (2018) 1, pp. 25-64
Persistent link: https://www.econbiz.de/10011915024
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Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness
Higueras-Castillo, Elena; Liébana-Cabanillas, … - In: Journal of retailing and consumer services 51 (2019), pp. 387-398
Persistent link: https://www.econbiz.de/10012115159
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The contribution of neuroscience to consumer research : a conceptual framework and empirical review
Solnais, Céline; Andreu-Perez, Javier; … - In: Journal of economic psychology : research in economic … 36 (2013), pp. 68-81
Persistent link: https://www.econbiz.de/10009751686