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Disclosing principles of IR communication : rhetorical moves for constructing transparency
Koskela, Merja - In: International journal of business communication : IJBC … 55 (2018) 2, pp. 164-193
Persistent link: https://www.econbiz.de/10011925290
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Pitching a business idea to investors : how new venture founders use micro-level rhetoric to achieve narrative plausibility and resonance
Van Werven, Ruben; Bouwmeester, Onno; Cornelissen, Joep P. - In: International small business journal : ISBJ 37 (2019) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10012004786
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The rhetoric of reaction : perversity, futility, jeopardy
Hirschman, Albert O. - 2003 - 5. print
Persistent link: https://www.econbiz.de/10003434334
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Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 54 (2016), pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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Die Kunst zu überzeugen : Faire und unfaire Dialektik
Thiele, Albert - 2006 - 8. Auflage
Persistent link: https://www.econbiz.de/10013515097
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Shorting ethos : exploring the relationshio between Aristotle's Ethos and reputation management
Shanahan, Ford; Seele, Peter - In: Corporate reputation review : an international journal 18 (2015) 1, pp. 37-49
Persistent link: https://www.econbiz.de/10010514006
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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Blackfish and SeaWorld : a case study in the framing of a crisis
Waller, Randall L.; Iluzada, Christina L. - In: International journal of business communication : IJBC … 57 (2020) 2, pp. 227-243
Persistent link: https://www.econbiz.de/10012193552
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Classical rhetoric and modern public relations : an Isocratean model
Marsh, Charles - 2013
Persistent link: https://www.econbiz.de/10009668213
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Public relations and neoliberalism : the language practices of knowledge formation
Demetrious, Kristin - 2022
The promise of prosperity: transplanting the 'new realities' -- Communicating the 'practical faith ': the historical neoliberal and PR nexus -- 'We need a new narrative': neoliberalism and PR language practice -- Happiness, plastic truth, and the story of climate -- 'Borderlands': PR and the...
Persistent link: https://www.econbiz.de/10013326973