Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Year of publication: |
March 2015
|
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Authors: | Miles, Chris |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 1, p. 94-111
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Subject: | Dialogical communication | marketing communication | Milton Erickson | persuasion | rhetoric | therapeutic communication | Kommunikation | Communication | Marketingmanagement | Marketing management | Werbung | Advertising | Rhetorik | Rhetoric | Öffentlichkeitsarbeit | Public relations | Marketing | Interne Kommunikation | Internal communication |
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