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Non-technological and Technological Innovation: Strange Bedfellows?
Schmidt, Tobias; Rammer, Christian - 2007
marketing methods. We find that the determinants of a firm?s propensity to introduce technological and non …
Persistent link: https://www.econbiz.de/10010297939
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Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation
McMeekin, Andrew (contributor); Green, Kenneth (contributor) - 2002
The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book brings together a range of...
Persistent link: https://www.econbiz.de/10011895997
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Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19
Konhäusner, Peter; Seidentopf, Robert - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-19
In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …
Persistent link: https://www.econbiz.de/10013201031
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Intellectual Property and Marketing
Philipson, Tomas J.; Lakdawalla, Darius - 2007
Persistent link: https://www.econbiz.de/10013342491
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Retail Strategies to Support Healthy Eating
Moran, Alyssa (contributor);  … - 2020
In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...
Persistent link: https://www.econbiz.de/10014323780
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How can gamified applications drive engagement and brand attitude? The case of Nike Run Club application
Rodrigues, Ivo; Lopes, João M.; Borges, Ana; Oliveira, … - In: Administrative Sciences 11 (2021) 3, pp. 1-20
contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …
Persistent link: https://www.econbiz.de/10014332889
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Current Trends in Tourism under COVID-19 and Future Implications
Kruczek, Zygmunt (contributor);  … - 2023
overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …
Persistent link: https://www.econbiz.de/10014520969
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How Do Emerging Countries Influence the Advertising World of Tomorrow? An Analysis of Last Year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2012) 1/2012, pp. 34-41
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968