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Ökologischer Landbau und regionale Vermarktungsstrategien - eine Chance für Klimaschutz und Beschäftigung: Seminar der Arbeitsgruppe Klima, Umwelt, Zukunft der Hans-Böckler-Stiftun...

Spies-Wallbaum, Holger; Zepf, Christian; Bockelmann, … - 2000

Die vorliegende Arbeit ist ein Seminarbericht von 1999 der Arbeitsgruppe "Klima, Umwelt und Zukunft" der Stipendiaten der Hans-Böckler-Stiftung. Es wird die Frage aufgeworfen, ob im ökologischen Landbau und den dazugehörigen Vermarktungsstrategien eine Chance für den Klimaschutz und für die...

Persistent link: https://www.econbiz.de/10011315170

Zur Problematik der Herkunftsangabe im regionalen Marketing

Becker, Tilmann; Benner, Eckhard - 2000

Wesentliches Kennzeichen des staatlich geförderten regionalen Marketings in Deutschland ist die Herausstellung der Herkunft im Zusammenhang mit Qualität. Staatliche Absatzförderung vollzieht sich jedoch nicht nur im Kontext deutscher Bundesländer bzw. der Bundesrepublik, sondern insbesondere...

Persistent link: https://www.econbiz.de/10011375009

Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel

Kliebisch, Christoph; Rügge, Matthias - 2007

der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …

Persistent link: https://www.econbiz.de/10011375024

Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation

McMeekin, Andrew (contributor); Green, Kenneth (contributor) - 2002

The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book brings together a range of...

Persistent link: https://www.econbiz.de/10011895997

Market Relations and the Competitive Process

Metcalfe, John S. (contributor); Warde, Alan (contributor) - 2003

There has been increasing interest and debate in recent years on the instituted nature of economic processes in general and the related ideas of the market, in particular the competitive process. This debate lies at the interface between two largely independent disciplines, economics and...

Persistent link: https://www.econbiz.de/10011895998

Digital marketing effects of Clubhouse on crowdfunding in the context of COVID-19

Konhäusner, Peter; Seidentopf, Robert - In: Journal of Risk and Financial Management 14 (2021) 8, pp. 1-19

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …

Persistent link: https://www.econbiz.de/10013201031

Review papers for journal of risk and financial management (JRFM)

McAleer, Michael - In: Journal of Risk and Financial Management 13 (2020) 8, pp. 1-18

, finance, marketing, management and psychology, factors, outcome, and the solutions of supply chain finance, with a review and …

Persistent link: https://www.econbiz.de/10012611387

Retail Strategies to Support Healthy Eating

Moran, Alyssa (contributor); … - 2020

In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...

Persistent link: https://www.econbiz.de/10014323780

How can gamified applications drive engagement and brand attitude? The case of Nike Run Club application

Rodrigues, Ivo; Lopes, João M.; Borges, Ana; Oliveira, … - In: Administrative Sciences 11 (2021) 3, pp. 1-20

contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …

Persistent link: https://www.econbiz.de/10014332889

Smart cities marketing and its conceptual grounds

Maček, Anita; Ovin, Rasto; Starc-Peceny, Urška - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 110-116

role of marketing and the shift of roles in its processes in order to show the urge to become familiar with the spirit of … open innovation and rethink marketing strategy in this emerging reality. …

Persistent link: https://www.econbiz.de/10014520678