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Die vorliegende Arbeit ist ein Seminarbericht von 1999 der Arbeitsgruppe "Klima, Umwelt und Zukunft" der Stipendiaten der Hans-Böckler-Stiftung. Es wird die Frage aufgeworfen, ob im ökologischen Landbau und den dazugehörigen Vermarktungsstrategien eine Chance für den Klimaschutz und für die...
Persistent link: https://www.econbiz.de/10011315170
Wesentliches Kennzeichen des staatlich geförderten regionalen Marketings in Deutschland ist die Herausstellung der Herkunft im Zusammenhang mit Qualität. Staatliche Absatzförderung vollzieht sich jedoch nicht nur im Kontext deutscher Bundesländer bzw. der Bundesrepublik, sondern insbesondere...
Persistent link: https://www.econbiz.de/10011375009
der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …
Persistent link: https://www.econbiz.de/10011375024
In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …
Persistent link: https://www.econbiz.de/10013201031
In January 2020, the Center for Science in the Public Interest (CSPI), The Food Trust, Johns Hopkins Bloomberg School of Public Health, and Healthy Eating Research (HER) met for a Healthy Retail Research Convention in Washington, D.C. Attendees included food industry representatives,...
Persistent link: https://www.econbiz.de/10014323780
contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …
Persistent link: https://www.econbiz.de/10014332889
overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …
Persistent link: https://www.econbiz.de/10014520969
marketing industry of how to benefit from them. …
Persistent link: https://www.econbiz.de/10010420968
The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies...
Persistent link: https://www.econbiz.de/10011724918
marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become … marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government … tourism marketing, respectively, promoting the image, location, destination organization, and information technology support. …
Persistent link: https://www.econbiz.de/10010285703