also being captured at IUBH, in particular in the Bachelor & Master program "Marketing management". In this paper, six …, Erfurt, Hamburg, Munich and Vienna to analyze sustainability topics within marketing. More specifically, the paper describes … and by creating a marketing plan. Overall, this paper gives a holistic view for teaching staff on how to incorporate …

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …

künstlicher Intelligenz im Marketing. Spezifischer skizzieren wir die Einflussmöglichkeiten auf den Einsatz nachhaltiger … in marketing. More specifically, we outline the influence on the realization of Sustainable artificial intelligence for … organisational culture, sustainable artificial intelligence and sustainability marketing and draws from the St. Gallen Management …

contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …

overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …

marketing industry of how to benefit from them. …