for generalisable results. Some areas with greatest research needs are: retail marketing and consumer response to the … and luxury wine behaviour and successful marketing practices; consumer behaviour in emerging markets; the value of wine … tourism and marketing for value; the relationship between grape/wine quality and consumer behaviour; consumer response to wine …

Mexico has been producing wine since the 1500, yet very little is known about their viticulture, enology, and marketing … located, this study describes viticulture, enology, and marketing practices for Baja wines. It concludes with a discussion on …

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …

contributions, this research contributes to the existing literature and academic knowledge in the areas of marketing and … understanding of the relationship between gamification and marketing, demonstrating that the use of gamified applications as … the development of new Gamified marketing solutions. …

overtourism. The digitization of tourism services in the areas of marketing and sales should be one of the priorities addressed by …

marketing industry of how to benefit from them. …

supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …