Die Werbeeinstellung gilt als besonders verhaltensprägend und zugleich beeinflussbar durch die werbliche Kommunikation. Damit wird ihr eine zentrale Rolle als Vermittler von Werbewirkung zugesprochen. Allerdings wurde diese Vermittlerrolle bisher nur bei neuen Produkten mit unbekannten...

Die Nachfrage nach Glasfaseranschlüssen hat zwei Dimensionen: Zum einen setzt das Geschäftsmodell FTTB/H-Ausbau voraus, dass hinreichende Take-Up-Raten erzielt werden, damit sich die Investitionen amortisieren können. Andernfalls droht, dass sich ausbauende Unternehmen aus dem Markt...

Diese Studie untersucht, von welchen Einflussgrößen die Nachfrage nach Festnetzanschlüssen in Deutschland abhängt und welche Bestimmungsfaktoren sich für eine räumlich disaggregiert Modellierung eignen. Es sind verschiedene Themenkomplexe, die in diesem Kontext eine Rolle spielen. Dazu...

In this paper, we estimate the demand for homeowner insurance in Florida. Since we are interested in a number of factors influencing demand, we approach the problem from two directions. We first estimate two hedonic equations representing the premium per contract and the price mark-up. We...

We consider a model of firm pricing and consumer choice, where consumers are loss averse and uncertain about their future demand. Possibly, consumers in our model prefer a flat rate to a measured tariff, even though this choice does not minimize their expected billing amount - a behavior in line...

Illicit drug use is prevalent around the world. While the nature of the market makes it difficult to determine the total sales worldwide with certainty, estimates suggest sales are around 150 billion dollar a year in the United States alone. Among illicit drugs marijuana is the most commonly...

Several empirical studies provide evidence that their actual health state affects people's attitudes towards health and medical care in hypothetical health states. In the tradition of behavioural economics this paper considers the actual health state as a point of reference and builds a model...

Microeconomic theory predicts that under certain regularity conditions higher idiosyncratic risk increases the propensity to insure against independent marketable risks. We apply these predictions to the specific case of labor income risk and car insurance using data from the UK. The main...

In this paper we study the impact of the income distribution on innovation through the demand for quality goods. For simplicity, we assume that there are two types of consumers, rich and poor. The income distribution is measured by the population share of the poor and the relative income of the...

Traditional models of consumer choice assume consumers are aware of all products for sale. This assumption is questionable, especially when applied to markets characterized by a high degree of change, such as the personal computer (PC) industry. I present an empirical discrete-choice model of...