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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10011558754
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Intellectual Property and Marketing
Philipson, Tomas J.; Lakdawalla, Darius - 2007
Persistent link: https://www.econbiz.de/10013342491
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Marketing-Erfolgsfaktoren bei Innovationen: Eine kritische Analyse der Studien von Cooper und Kleinschmidt
Rüdiger, Mathias - 1997
Persistent link: https://www.econbiz.de/10011583027
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Analysis of profit contribution variance between actual and plan
Albers, Sönke - 1993
on market response functions which have been assumed when fixing the planned marketing budgets, prices and quantities …
Persistent link: https://www.econbiz.de/10011594607
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Experiments in competitive product positioning: An equilibrium analysis
Marks, Ulf G.; Albers, Sönke - 1995
product positioning. In order to test the Nash-reaction hypothesis we used a newly developed marketing Simulation game … PRODSTRAT to observe decisions of 240 advanced marketing students on product position, price and marketing budget under market …
Persistent link: https://www.econbiz.de/10011594610
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Kundenorientierung als Wettbewerbvorteil
Bea, Franz Xaver; Scheurer, Steffen - 1997
Güter und Dienstleistungen werden grundsätzlich für einen Markt bereitgestellt. Auf diesem Markt kommt es zum Ausgleich zwischen den angebotenen Gütern und Dienstleistungen und der Nachfrage der Kunden. Wenn der Anbieter seine Güter und Dienstleistungen auf dem Markt absetzen will, muss...
Persistent link: https://www.econbiz.de/10010435520
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Absorptive capacity and innovation: When is it better to cooperate?
Egbetokun, Abiodun A.; Savin, Ivan - 2012
Cooperation can benefit and hurt firms at the same time. An important question then is: when is it better to cooperate. And how can an appropriate partner be selected? In this paper we present a model of inter-firm cooperation driven by cognitive distance, appropriability conditions and external...
Persistent link: https://www.econbiz.de/10010291823
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The role of patents and secrecy for intellectual property protection: theory and evidence
Mosel, Malte - 2012
results on the relation between patenting and innovation size are then confronted with survey data for small European firms …
Persistent link: https://www.econbiz.de/10010294735
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Innovation, Industry Evoluation and Employment
Audretsch, David B.; Thurik, A. Roy - 1999
The purpose of this paper is to introduce a series of articles on the linksbetween innovation, the evolution of … Innovation, Industry Evolution and Employment published by CambridgeUniversity Press in 1999. The continued rising unemployment … the former, while the continental Europeans have chosen thelatter. The purpose the thirteen articles of Innovation …
Persistent link: https://www.econbiz.de/10010324513
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Maintenance Costs, Obsolescence, and Endogenous Growth
Berden, Koen G.; van Marrewijk, Charles - 2001
We analyze the impact of obsolescence of economic inventions by incorporating maintenance costsin the endogenous growth model of expanding product varieties. This contrasts with the existingliterature, which ignores maintenance costs and uses the model of quality improvements todescribe...
Persistent link: https://www.econbiz.de/10010325047