Die Werbeeinstellung gilt als besonders verhaltensprägend und zugleich beeinflussbar durch die werbliche Kommunikation. Damit wird ihr eine zentrale Rolle als Vermittler von Werbewirkung zugesprochen. Allerdings wurde diese Vermittlerrolle bisher nur bei neuen Produkten mit unbekannten...

Five hundred young people (aged 16 to 24 years) took part in a short, online study about the environment. The study focused on knowledge and beliefs about climate change mitigation. We recorded the climate-friendly behaviours young people in Ireland report engaging in, as well as their knowledge...

Diese Studie untersucht die Medien, die sanktionsbereiten Konsumenten Informationen über die Verantwortung von Unternehmen als Orientierungshilfe für den Einkauf anbieten. Im Brennpunkt stehen dabei sozial-ökologisch orientierte Einkaufsführer, die vergleichende Unternehmensbewertungen mit...

Environmental considerations are becoming increasingly important in the decision making process of consumers and producers. A credible environmental label can only be established if it is issued by a neutral or state organisation on the basis of scientifically derived criteria. This holds true...

This study focuses on the economic, market-related context of consumptionpatterns and incorporates the regulatory settings and values. The aim is tosystemise the influences on sustainable consumption patterns. Special attention isdrawn to the question how existing niche markets could be extended...

During the UNCED conference in Rio de Janeiro 1992 unsustainable consumption and production patterns were identified as one of the key driving forces behind theunsustainable development of the world (Agenda 21, chapter 4). These consumption and production patterns are based on the European model...

The replacement of appliances and other energy using products by more efficient ones is generally regarded as an effective strategy to reduce energy demand. However, the savings realized by this strategy may be lower than those theoretically expected or calculated from a technological point of...

We consider a duopoly in a homogenous goods market where part of the consumers are ex ante uninformed about prices. Information can come through two different channels: advertising and sequential consumer search. We arrive at the following results. First, there is no monotone relationship...