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Innovation, loyalty and generic competition in pharmaceutical markets
Antoñanzas, Fernando; Juárez-Castelló, Carmelo; … - In: SERIEs - Journal of the Spanish Economic Association 2 (2011) 1, pp. 75-95
-line extension (an upgrade through innovation) before it faces generic competition. There are two types of physicians: loyal … firm decides the level of innovation. In the second-stage, all firms decide sequentially their prices, with the incumbent … innovation, the incumbent firm competes for the price-sensitive physicians. However, for low levels of innovation, the incumbent …
Persistent link: https://www.econbiz.de/10010317100
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10010263745
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Der Wert von Marken (brand equity)
Sattler, Henrik - 1994
Verschiedene Prognosen weisen darauf hin, daß das Markenwertkonzept zu den einflußreichsten Themen der nächsten zehn Jahre innerhalb des Marketings werden wird. Die hier präsentierte Studie untersucht, für welche Zwecke der Markenwert verwendet werden kann, auf welche inhaltlichen...
Persistent link: https://www.econbiz.de/10011613741
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Markenbewertung
Sattler, Henrik - 1994
Verschiedene Prognosen weisen darauf hin, daß das Markenwertkonzept zu den einflußreichsten Themen der nächsten zehn Jahre innerhalb des Marketings werden wird. Die hier präsentierte Studie untersucht zunächst, für welche Zwecke der Markenwert verwendet werden kann und welche Anforderungen...
Persistent link: https://www.econbiz.de/10011613746
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Umbrella branding and the provision of quality
Hakenes, Hendrik; Peitz, Martin - 2004
Consider a two-product firm that decides on the quality of each product. Product quality is unknown to consumers. If the firm sells both products under the same brand name, consumers adjust their beliefs about quality subject to the performance of both products. We show that if the probability...
Persistent link: https://www.econbiz.de/10010261118
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Hedonic Prices in the German Market for Mobile Phones
Dewenter, Ralf; Haucap, Justus; Luther, Ricardo; … - 2004
This paper provides a hedonic price analysis of mobile telephones for the German market. We have assembled data on 302 different handsets from 25 manufacturers over the period from May 1998 to November 2003. While volume has a negative effect on the price of a mobile handset, the number of...
Persistent link: https://www.econbiz.de/10010263429
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Visualization of competitive market structure by means of choice data
Kunz, Werner - 2007
This paper presents a method for visualizing competitive market structures based on scanner panel date where asymmetries are taken into account. For this, I combined consumer choice models based on mixed logit models with three-mode principal component analysis. This approach can be used to...
Persistent link: https://www.econbiz.de/10010263688
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Markenfokussierte Distributionssysteme in Non-Food-Konsumgüterbranchen: Strukturmerkmale, Typisierungsansatz und Steuerungsproblematik
Turban, Manfred - 2009
Markenfokussierte vertikale Distributionssysteme wie bei Esprit, S.Oliver oder Swarovski basieren auf einem integrierten Markenauftritt, einer vertikalen Wertschöpfungskette und multiplen Distributionsformen unterschiedlicher Vielfalt. Diese drei Kernelemente sind im Distributionssystem...
Persistent link: https://www.econbiz.de/10010266117
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Semiparametric multinomial logit models for analysing consumer choice behaviour
Kneib, Thomas; Baumgartner, Bernhard; Steiner, Winfried J. - 2006
The multinomial logit model (MNL) is one of the most frequently used statistical models in marketing applications. It allows to relate an unordered categorical response variable, for example representing the choice of a brand, to a vector of covariates such as the price of the brand or variables...
Persistent link: https://www.econbiz.de/10010266196
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Is cross-category brand loyalty determined by risk aversion?
Silberhorn, Nadja; Hildebrandt, Lutz - 2009
The need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by increasing unpredictability, diminishing product differentiation, and heightened competitive pressure. This is especially true for fast moving consumer goods (FMCG) manufacturers and...
Persistent link: https://www.econbiz.de/10010270714