Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...

It is a great pleasure to introduce you to the new format of jbm. After having been established as an Open Access Journal for several years now, the Journal's Editorial Advisory Board concluded that the journal is ready to take the next step in its development. Starting with this issue, the...

Carl Rogers needs to make up his mind on what to suggest to his boss. There have been major changes in the buying center of the key account customer he is responsible for. He now needs to decide how to continue the existing relationship and how to proceed with the potential new ones.