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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …
Persistent link: https://www.econbiz.de/10010352742
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Building the business platform by modularization strategies: Cases of Taiwan social networking vendors
Hung, Chia-Liang - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 1, pp. 1-14
Firms achieve their competitive advantage quickly through the concept framework of open innovation by integrating … innovation into building platform blocks by modular operators. These eight modular operators are splitting, augmenting, deleting …
Persistent link: https://www.econbiz.de/10014329517
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Capability accumulation and product innovation: an agent-based perspective
Gräbner, Claudius; Hornykewycz, Anna - 2020
The paper studies the relevance of product heterogeneity for innovation dynamics using an agent-based model. The … vantage point is a short a review on the empirical relevance of capability accumulation for innovation processes and an … insights on product innovation in macroeconomic models, a simple agent-based model, which may later serve as an innovation …
Persistent link: https://www.econbiz.de/10012212599
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Imperfect Competition in the Recycling Industry
Eichner, Thomas - 2003
This paper studies the market allocation in an economy where material is used for producing a consumption good, then recycled and finally landfilled, and where a recycling firm has market power. The material content constitutes an aspect of green product design and affects the recycling costs....
Persistent link: https://www.econbiz.de/10010322087
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Multi-objective optimization approach for cost management during product design at the conceptual phase
Prasad, K. G. Durga; Subbaiah, K. Venkata; Rao, K. Narayana - In: Journal of Industrial Engineering International 10 (2014), pp. 1-12
The effective cost management during the conceptual design phase of a product is essential to develop a product with minimum cost and desired quality. The integration of the methodologies of quality function deployment (QFD), value engineering (VE) and target costing (TC) could be applied to the...
Persistent link: https://www.econbiz.de/10011640801
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Verifying dynamic Kano's model to support new product/service development
Borgianni, Yuri - In: Journal of Industrial Engineering and Management (JIEM) 11 (2018) 3, pp. 569-587
Purpose: Although firms try to shorten time-to-market, the duration of product development projects might anyway jeopardize the assumptions made at the beginning of the design process. This includes the definition of product attributes for ensuring customer satisfaction, thus forecasting...
Persistent link: https://www.econbiz.de/10011939399
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Marketing via friends: strategic diffusion of information in social networks with homophily
Chuhay, Roman - 2010
The paper studies the impact of homophily on the optimal strategies of a monopolist, whose marketing campaign of new product relies on a word of mouth communication. Homophily is a tendency of people to interact more with those who are similar to them. In the model there are two types of...
Persistent link: https://www.econbiz.de/10010272373
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Visuelle Wirkung von Produktneuheiten: Die Rolle der Marke bei der Designanpassung
Anandakrishnarajah, Arun - In: Junior Management Science (JUMS) 8 (2023) 2, pp. 453-472
Das Produktdesign spielt eine wichtige Rolle in der Kaufentscheidung von Gütern wie Autos oder Smartphones. Um bei der Vorstellung eines Nachfolgers einer Pro-duktserie Neuheit zu symbolisieren, wird in der Praxis oft die Proportion von Desig-nelementen verändert. Trotz der Popularität von...
Persistent link: https://www.econbiz.de/10014528925
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The Circular Economy
Fullerton, Don - 2024
Research about the circular economy is dominated by engineers, architects, and social scientists in fields other than economics. The concepts they study can be useful in economic models of policies – to reduce virgin materials extraction, to encourage green design, and to make better use of...
Persistent link: https://www.econbiz.de/10014574292
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Development of decision-model and strategies for allaying biased choices in design and development processes
Sánchez Ruelas, Jafet G.; Şahin, Tarık; Vietor, Thomas - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-22
The design and development processes are full of decisions. Ranging from simple and straightforward to complex and elaborated. These decisions are taken by individuals that constantly rely on their intuition and heuristics to support their decision-making processes. Although heuristics tend to...
Persistent link: https://www.econbiz.de/10012620626