The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones? A research team from Leipzig University...

How can you guide individual decision-making without manipulating it? Digital Nudging could be an answer to this question. But what does this mean for corporate communications? A research team of the Duisburg-Essen University examined the following issues on digital nudging: - How do people make...

In recent months, the world has changed faster than ever. It’s not easy for communications managers to keep track of all these changes, not to mention advise their top management and adjust corporate communications accordingly. Therefore, a research team from Leipzig University and University...

How do social changes, new technologies or new management trends affect communication work? A team of researchers at Leipzig University and the University of Potsdam (Germany) observed new developments in related disciplines. As a result, the five most important trends for corporate...

Synthetische Medien ermöglichen die zunehmend automatisierte Erstellung virtueller Influencer, von denen bereits einige Millionen Follower in sozialen Medien gewonnen haben. Unter der Leitung von Professor Stefan Stieglitz und Sünje Clausen (Universität Potsdam) und in Kooperation mit Sanofi...

What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology. The research team at the University of...

Our study addresses whether a chief executive officer's (CEO) personality can mitigate financial constraints' negative effect on employee satisfaction. We draw on extant research that establishes this negative effect but add an upper echelon's perspective by examining the potential influence of...

Artificial intelligence (AI) is being increasingly integrated into enterprises to foster collaboration within humanmachine teams and assist employees with work-related tasks. However, introducing AI may negatively impact employees' identifications with their jobs as AI is expected to...

Social media has become important in shaping the public discourse on controversial topics. Many businesses therefore monitor different social media channels and try to react adequately to a potentially harmful opinion climate. Still, little is known about how opinions form in an increasingly...