Das Internet hält auch für die Marktforschung eine Vielzahl neuer Möglichkeiten zur Sammlung von Erkenntnissen bereit …The internet offers market researchers a broad variety of possibilities to gather information and insights. Online … Übertragung der klassischen, gesprächsbasierten Umfrage in das Internet dar. Dabei können sie in verschiedenartiger Gestalt …

complementation effects between internet and newspaper advertising. It was argued that retail advertising, in particular, may offer a … spending data for newspaper and internet display advertising of 13 different industries in the U.S. from 2001-2010. We find … evidence for some of the hypotheses. Whereas some industries showed clear substitution effects between internet display and …

effects, first-mover advantage, etc.) in a standard information-based herding model. Our results are based on an internet …

diffusion of internet access in the late 1990?s. Which types of persons incorporated the internet into their job search strategy … internet job search derived from the December 1998 and August 2000 CPS Computer and Internet Supplements, matched with job … search outcomes from subsequent CPS files. We find that internet searchers are positively selected on observables, but …

, including a subsample of 267 consultants from an international consulting firm, participated in an internet experiment. We also …

In this paper, we analyze the problem of congestion and quality loss of data transmission through the Internet from an … be very convenient for Internet users at the same time. We show that any ex ante regulation in the sense of strict Net …

We study firms' advertised gender preferences in a population of ads on a Chinese internet job board, and interpret …