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Internal communication has become an important factor in today's business world. The increased use of electronic media can, despite their obvious advantages, cause communication problems, i.e. information overload. By avoiding communication problems, the productivity of a company can be...
Persistent link: https://www.econbiz.de/10010305675
This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...
Persistent link: https://www.econbiz.de/10010310662
zugesprochen. Dieses Arbeitspapier versucht darzulegen, warum Kommunikationswissenschaft ein integraler Teil aller … Kommunikationswissenschaft in ein wirtschaftswissenschaftliches Curriculum integriert werden kann. …
Persistent link: https://www.econbiz.de/10010305663
Persistent link: https://www.econbiz.de/10011295072
Aus der Einleitung: "Der Wandel der Medienwelt nimmt in vielfältiger Art und Weise starken Einfluss auf das Kommunikations- und Informationsverhalten Jugendlicher und verändert somit auch die Anforderungen und Erwartungshaltungen an zielgruppenadäquate Kommunikations- und Informationsangebote...
Persistent link: https://www.econbiz.de/10014278365
Aus dem einleitenden Teil: "Der Wandel der Medienwelt nimmt in unterschiedlichster Art und Weise starken Einfluss auf das Kommunikations- und Informationsverhalten Jugendlicher und verändert so auch die Anforderungen und Erwartungshaltungen an zielgruppenadäquate Kommunikations- und...
Persistent link: https://www.econbiz.de/10014374287
Non-financial risk factors play a fundamental role in supporting the competitive position of companies in many of today's industries. Though, assessing these ambiguous factors in a valuation based on a Monte-Carlo simulation is particularly difficult. This paper presents how the fuzzy-set theory...
Persistent link: https://www.econbiz.de/10010304301
This paper is concerned with the tension between consumer persuasion and freedom of choice. We study how assertive language (as in the slogan Just do it!) affects consumer compliance in hedonic vs. utilitarian contexts. Previous literature consistently claimed that forceful language would cause...
Persistent link: https://www.econbiz.de/10010352074
This research explores the geographical origins of the coevolution of cultural and linguistic traits in the course of human history, relating the geographical roots of long-term orientation to the structure of the future tense, the agricultural determinants of gender bias to the presence of...
Persistent link: https://www.econbiz.de/10012058635
Persistent link: https://www.econbiz.de/10010273184