Supplier's internal communication in change process to solution business: Challenges and tentative research agenda
Year of publication: |
2012
|
---|---|
Authors: | Ryynänen, Harri ; Pekkarinen, Olli ; Salminen, Risto T. |
Published in: |
jbm - Journal of Business Market Management. - Berlin : Freie Universität Berlin, Marketing-Department. - Vol. 5.2012, 3, p. 154-172
|
Publisher: |
Berlin : Freie Universität Berlin, Marketing-Department |
Subject: | Interne Kommunikation | Lieferant | Leistungsbündel | Organisatorischer Wandel | Lieferanten-Kunden-Beziehung | internal communication | solution business | change process | empirical research | case study |
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