Lubis, Nurhayani; Juju, Undang; N, Arizal; Listihana, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-11
The purpose of this study was to find and test the key success factors for increasing consumer satisfaction in the small and medium industry of souvenir food products in Pekanbaru City, Indonesia by examining the variables of product uniqueness, product completeness, Buying Decision and consumer...