Satisfaction : how every great company listens to the voice of the customer
Chris Denove and James D. Power
| Year of publication: |
2006
|
|---|---|
| Authors: | Denove, Chris ; Power, James D. |
| Publisher: |
New York, NY : Portfolio |
| Subject: | Kundentreue | Kundenbindung | Verbraucherzufriedenheit | Consumer satisfaction | Marketing research | Customer relations |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 266 p. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-591-84109-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004508560