der Centralen Marketing-Gesellschaft der Deutschen Agrarwirtschaft (CMA) ist das Gemeinschaftsmarketing jedoch vor allem …

Purpose: Marketing literature has previously and repeatedly outlined the positive sales effects of displays in food …

Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment …, international trends, and visitor preferences have an influence on marketing communication. Museum management must devote expert … international EU 27 sample of museum visitors. These conclusions allow museum management to build their marketing communication on …

-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects …

, finance, marketing, management and psychology, factors, outcome, and the solutions of supply chain finance, with a review and … Financial Management (JRFM). The topics covered include the rising complexity of bank regulatory capital requirements from …

book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid … for applying strategic marketing in the context of crowdfunding in sports clubs, introduces the key characteristics of the … segments of the campaigns' funders, and presents recommendations for developing marketing-mix programs to target them. This is …

Jahren dazu geführt, dass Unternehmen ihre Werbebudgets verstärkt in mobiles Marketing investieren. Verglichen mit … klassischer Werbung zeichnet sich mobiles Marketing durch eine personalisierte und ortsspezifische Ansprache des Empfängers aus …, wie mobiles Marketing derzeit in der Praxis gelebt wird. Aus den theoretischen und praktischen Erkenntnissen werden …