The marketing accountability imperative : driving superior returns on marketing investments
Michael E. Dunn and Chris Halsall
| Year of publication: |
2009 ; 1. ed., 1 HB print.
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|---|---|
| Authors: | Dunn, Michael E. ; Halsall, Chris |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Marketing | Management | Effizienz | Decision making |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 450 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7879-9832-5 ; 0-7879-9832-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004935914