before the uncertainty is unresolved, thus a larger donation is required to maintain a positive image. This has implications …

products' actual performance. However, what is the effect of uncertainty in expectations? This paper develops a novel …. Based on this model, uncertainty shifts subjective reference points upward. That is, uncertainty increases the performance … level at which customers switch from being dissatisfied to being satisfied. Furthermore, uncertainty has an attenuating …

Subjective inferences of probability are critical for decisions involving uncertainty. Recent studies have suggested …, prior studies regarding the influence of extreme outcomes on decisions involving uncertainty have only done so using 50 … found that uncertainty preferences were influenced by outcome extremity and the relative certainty associated with safe …

risk taking, yet results remain inconclusive. We suspect that this is due to difficulty in capturing risk preferences with … expected utility based tasks. Prospect theory, on the other hand, suggests that risk preferences differ between gains, losses … financial risk taking and 2D:4D, a putative marker of prenatal testosterone exposure, in the framework of prospect theory. We …

affected people's prospect-theory risk preferences, especially in the loss domain. The panel analysis indicates that with the …

decision making under uncertainty. For a clear comparison we will stay as close as possible to the framework of SEU suggested …