sein muss und warum es vorteilhaft ist, wenn eine solche Ethik als ökonomische Theorie der Moral operiert, ((b)) wie eine … administration and business ethics. So far, this dialogue has been hindered by approaches to business ethics that (still) lack a …) business ethics to management analysis and education. As a first step, the paper argues that business ethics theory needs to …

socially responsible business programs. However, most respondents confirmed the existence of a communication strategy for CSR …

und Kommunikation von Corporate Responsibility (CR), aus denen Erfolgsfaktoren strategischer CR-Kommunikation abgeleitet … der Untersuchung bestätigen, dass erfolgreiche CR-Kommunikation nicht an kurzfristigen Zielen ausgerichtet sein kann … based on qualitative interviews with communication and CSR managers from 13 out of 31 global corporations who lead the field …

relations, from the perspective of ethics. To answer in which way PR-associations consider ethics as one of the objectives of …. Nevertheless, the majority of analysed professional associations are aware of the importance of ethics in public relations and of … their own strategical role in the field of public relations ethics. …

Ethics has become professional imperative in public relations field, whereby unethical action is not any more … regular basis. Although the ethics is recognized as crucial principle at declarative level among all associations, efforts of …