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Pricing as a Strategic Capability
Dutta, Shantanu; Bergen, Mark; Levy, Daniel; Ritson, Mark; … - In: MIT Sloan Management Review 43 (2002) 3 (April 15, 2002), pp. 61-66
Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.
Persistent link: https://www.econbiz.de/10012120363
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Delegating pricing power to customers: Pay what you want or name your own price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - 2015
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...
Persistent link: https://www.econbiz.de/10011350830
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Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...
Persistent link: https://www.econbiz.de/10011592128
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The Effects of Faulty or Potentially Harmful Products on Brand Reputation and Social Responsibility of Business
Munteanu, Claudiu-Catalin; Florea, Dorian-Laurentiu; … - In: Amfiteatru Economic Journal 16 (2014) 35, pp. 58-72
Building a strong brand requires a good management of brand reputation over time. Social responsibility of business is a key factor in evoking a positive brand reputation. Both the product itself and brand related actions and communications define brand reputation in the eyes of consumers, thus...
Persistent link: https://www.econbiz.de/10011724840
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Environmentally Conscious Marketing
Nagy, Szabolcs - 2004
Persistent link: https://www.econbiz.de/10011279478
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When does the price affect the taste? Results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
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Crowdfunding, demand uncertainty, and moral hazard: A mechanism design approach
Strausz, Roland - 2015
Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …
Persistent link: https://www.econbiz.de/10011380705
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Analyzing joint brand purchases by conditional restricted Boltzmann machines
Hruschka, Harald - In: Review of Managerial Science 16 (2021) 4, pp. 1117-1145
individual households. The conditional restricted Boltzmann machine includes marketing variables and household attributes as … marketing variables. The conditional restricted Boltzmann machine indicates pairwise relationships between brands that are more … possibilities for further research, such as applying the conditional restricted Boltzmann machine to other areas in marketing or …
Persistent link: https://www.econbiz.de/10014501281
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Implications of mandatory registration of mobile phone users in Africa
Jentzsch, Nicola - 2012
Sub-Saharan Africa ranks among the top regions in terms of growth in the number of mobile phone users. The success of mobile telephony is attributed to the opening of markets for private players and lenient regulatory policy. However, markets may be increasingly saturated and new regulations...
Persistent link: https://www.econbiz.de/10010287305
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Neue Regulierungsstrukturen für Kommunikationsnetze: Überblick und ökonomische Analyse aus der Perspektive von Mehrwertdiensten
Lang, Günter - 2002
driven by reforms on the EU-level. The telecommunication sector is the frontrunner of this process. Motivated by the hope for …
Persistent link: https://www.econbiz.de/10010291678