Pricing as a Strategic Capability

Companies that know how to set the right prices for their products and services understand that pricing isn’t simply a matter of good tactics. By investing in specific areas of organizational capital, they’ve made it a strategic weapon that competitors can only envy.

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Year of publication:	2002
Authors:	Dutta, Shantanu ; Bergen, Mark ; Levy, Daniel ; Ritson, Mark ; Zbaracki, Mark
Published in:	MIT Sloan Management Review. - Cambridge, MA : MIT Press, ISSN 1532-9194. - Vol. 43.2002, 3 (April 15, 2002), p. 61-66
Publisher:	Cambridge, MA : MIT Press
Subject:	Pricing \| Strategy \| Human Capital \| Social Capital \| Marketing \| Systems Technology

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/206548 [Handle] RePEc:zbw:espost:206548 [RePEc]
Classification:	M10 - Business Administration. General ; M21 - Business Economics ; M31 - Marketing ; L23 - Organization of Production ; L26 - Entrepreneurship ; E31 - Price Level; Inflation; Deflation ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms
Source:	EconStor

Persistent link: https://www.econbiz.de/10012120363