The aim of this paper is to study the consequences of rolling out a global corporate culture on a multinational company in order to streamline modes of communication between headquarter and local offices across different host markets in an attempt to optimise the functionality of the...

This paper analyses the concept of empathy in multinational organizations. In the 21st century "You need to be soft to get hard results!" as McDonald (2008) aptly stated. Based on contextual changes in both costumer clienteles and among younger employees, empathy or compassion is becoming...

Multinational corporations (MNC) search increasingly for lead market knowledge and technological expertise around the globe. We investigate whether their subsidiaries gain access to these valuable sources of host country knowledge to the same degree as domestic rivals. We develop a theoretical...

Our contribution to the expanding literature on the globalization of research and innovation is to investigate the extent to which sector-specific developments in an emerging technology (such as increasing interdisciplinarity and complexity) affect inventive activities developed abroad. We look...

This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...

Informationstechnologien erlauben Firmen immer mehr persönliche Daten über ihre Kunden zu sammeln. Mit diesen Daten werden Kundenprofile erstellt über Vorlieben für bestimmte Marken, Zahlungsbereitschaft oder Wechselbereitschaft bei Preiserhöhungen. Zudem kommt es immer häufiger vor, dass...