The majority of digital platform research has focused on consumer-centric platforms. Driven by the vast growth potential of direct consumer market access, industrial communities locked behind the conventional gatekeepers in their respective value chains have lately started to tinker with their...

This research builds on the complementary corporate social responsibility (CSR) literatures in strategy and marketing to provide insight into the efficacy of CSR as a challenger's competitive weapon against a market leader. Through an investigation of a real world CSR initiative, we show that...

Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW,...

This paper aims to describe how a commercially successful innovation occurs with the altering of the existing competitive structure in a market under environmental and competitive pressures. I study the history of the laundry detergent market in Japan and elucidate the manner in which Kao...

Angesichts steigender Unsicherheit und Komplexität der technologischen, gesundheitspolitischen, kulturellen und ökonomischen Rahmenbedingungen in der deutschen Healthcare-Branche ist die Identifikation und Berücksichtigung von Einflussfaktoren und alternativen Zukunftsbildern in der...

Güter und Dienstleistungen werden grundsätzlich für einen Markt bereitgestellt. Auf diesem Markt kommt es zum Ausgleich zwischen den angebotenen Gütern und Dienstleistungen und der Nachfrage der Kunden. Wenn der Anbieter seine Güter und Dienstleistungen auf dem Markt absetzen will, muss...

The traditional techniques of calculating quantity and price variances for analyzing deviations of realized profit contribution (actual) from the planned profit contribution only offer the benefit of identifying areas where problems may exist, rather than diagnosing the causes of these problems....