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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Ökonomisches Potential und wettbewerbsrechtliche Grenzen des Influencer-Marketings in sozialen Medien
Schleife, Felix - 2019
Persistent link: https://www.econbiz.de/10014566202
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Total consumer time: A new approach to identifying digital gatekeepers
Gösser, Niklas; Gürer, Kaan; Haucap, Justus; Meyring, … - 2021
[Introduction:] The route to customers is becoming increasingly digital, for any business. There is hardly any business that is not focussing on reaching customers online. The Covid-19 pandemic has further accelerated this trend. In many markets, digital platforms have become essential tools for...
Persistent link: https://www.econbiz.de/10012604134
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Liberté toujours? Gerechtigkeit und Gemeinschaft in neoliberalen Arbeitsregimen am Beispiel der Amway GmbH
Groß, Claudia; Haunschild, Axel - In: Zeitschrift für Personalforschung (ZfP) 27 (2013) 2, pp. 81-102
', der entlang von vier Dimensionen eine Balance zwischen den Werten Freiheit, Gemeinschaft und Gerechtigkeit herzustellen … problems with the values of justice and community and how organizations seek to address and partially solve these tensions. We …
Persistent link: https://www.econbiz.de/10011306998
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Does community context have important bearings on the divorce rate? A fixed-effects study of twenty Norwegian first-marriage cohorts
Lyngstad, Torkild H. - 2006
Decisions to divorce could be affected by a number of characteristics of the local community. Community characteristics … community-level factors that may influence a couple's risk of divorce: Socioeconomic conditions, the local marriage market, and … the normative climate. Discrete-time hazard models with community-level fixed effects are estimated using a register …
Persistent link: https://www.econbiz.de/10010352590
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Should egalitarians expropriate philanthropists?
Dasgupta, Indraneel; Kanbur, Ravi - 2008
Wealthy individuals often voluntarily provide public goods that the poor also consume. Such philanthropy is perceived as legitimizing one's wealth. Governments routinely exempt the rich from taxation on grounds of their charitable expenditure. We examine the normative logic of this exemption. We...
Persistent link: https://www.econbiz.de/10010268906
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Should egalitarians expropriate philanthropists?
Dasgupta, Indraneel; Kanbur, Ravi - 2007
Wealthy individuals often voluntarily provide public goods that the poor also consume. Such philanthropy is perceived as legitimizing one’s wealth. Governments routinely exempt the rich from taxation on grounds of their charitable expenditure. We examine the normative logic of this exemption....
Persistent link: https://www.econbiz.de/10010319089
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Charity auctions for the happy few
Bos, Olivier - 2008
Recent literature has shown that all-pay auctions raise more money for charity than winner-pay auctions. We demonstrate …
Persistent link: https://www.econbiz.de/10010264437
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Modelling charitable donations to an unexpected natural disaster: evidence from the U.S. panel study of income dynamics
Brown, Sarah; Harris, Mark N.; Taylor, Karl - 2009
to the victims of the tsunami on future donations to charity, however, our findings suggest an inverse relationship with …
Persistent link: https://www.econbiz.de/10010269714