Showing 1 - 10 of 94
This article studies the use of different distribution channels as an instrument of price discrimination in credence goods markets. In credence goods markets, where consumers do not know which quality of the good or service they need, price discrimination proceeds along the dimension of quality...
Persistent link: https://www.econbiz.de/10010294597
This paper uses Granger non{causality tests to analyze if channel competition exists between the companion websites of 93 German newspapers observed between I/1998 and II/2005. It provides econometric evidence for significant negative effects of companion website tra?c on the print circulation...
Persistent link: https://www.econbiz.de/10010297490
The choice of the appropriate sales mode belongs to the firm?s most important strategic decisions after entering into a foreign market. Thus, it is important that the selected foreign sales mode best suits a firm?s available resources and capabilities. However, these resources and capabilities...
Persistent link: https://www.econbiz.de/10010297494
With the referral of the Kodak - Fuji market access dispute to the World Trade Organization, the role of retail distribution channel control by incumbent firms as a barrier to imports has drawn much interest. This paper reviews the issues from an historical perspective and analyzes the...
Persistent link: https://www.econbiz.de/10010299643
Der anhaltende Strukturwandel in der Landwirtschaft bedingt, dass die Unternehmen in den Vorleistungsindustrien der Landwirtschaft ihre Marketing- und Vertriebsstrategien überdenken und neu ausrichten müssen. Insofern rücken auch distributionspolitische Entscheidungen ins Blickfeld des...
Persistent link: https://www.econbiz.de/10010299874
Kaum ein anderes Geschäftsfeld im deutschen Bankensektor hat sich in den vergangenen Jahren so dynamisch entwickelt wie das Retail-Banking. Bedrängt durch alternative Vertriebskanäle haben viele Filialbanken ihre Kunden auf elektronische Vertriebskanäle umgeleitet. Die Filiale drohte...
Persistent link: https://www.econbiz.de/10010300958
Persistent link: https://www.econbiz.de/10010304906
Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...
Persistent link: https://www.econbiz.de/10010321680
Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years - both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint that...
Persistent link: https://www.econbiz.de/10010321685
We analyze a market where firms compete in a conventional and an electronicretail channel. Consumers easily compare prices online, but some incur purchaseuncertainties on the online channel. We investigate the market shares of the two retailchannels and the prices that are charged. We find that...
Persistent link: https://www.econbiz.de/10010324893