Channel relationship strategy
Year of publication: |
2012
|
---|---|
Authors: | Arnold, Todd J. ; Palmatier, Robert W. |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 231-247
|
Subject: | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing |
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