Showing 1 - 5 of 5
Media reports that a company behaves in a socially nonresponsible manner frequently result in consumer participation in a boycott. As time goes by, however, the number of consumers participating in the boycott starts dwindling. Yet, little is known on why individual participation in a boycott...
Persistent link: https://www.econbiz.de/10014501364
The notion of person-environment fit implies that personal and contextual factors interact in influencing important life outcomes. Using data from 8,458 employed individuals, we examined the combined effects of individuals' actual personality traits and jobs' expert-rated personality demands on...
Persistent link: https://www.econbiz.de/10011795304
This study expands on past deceleration and slow consumption research by introducing and validating a measure of need‐for‐deceleration, an individual's motivational ability to engage in activities aimed at slowing down the perceived fast passage of time. Following initial scale development,...
Persistent link: https://www.econbiz.de/10014504588
Integrating the embodied cognition framework with research on the self, this study shows that head canting (the vertical tilt of the head to look up vs. down) interacts with a viewer's physical height to influence perceived brand power and behavioral intentions. Three studies use a variety of...
Persistent link: https://www.econbiz.de/10012428674
The present study is one of the first to empirically examine how the visual harmony of a questionnaire can lead to measurement bias. Researchers often employ questionnaires with Likert scales to measure constructs. In this note, we examine how the design of the survey instrument, specifically,...
Persistent link: https://www.econbiz.de/10012428815