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Persistent link: https://www.econbiz.de/10010305085
Hervorgehend aus der zentralen Bedeutung der Zielsetzung des Transfers von positiven Einstellungsmerkmalen auf die Sponsorenmarke widmet sich die Sponsoringstudie 2012 speziell den folgenden Fragestellungen: 1. Welche Potenziale bieten die Vereine ihren Sponsoren hinsichtlich eines positiven...
Persistent link: https://www.econbiz.de/10010311729
Aufgrund aktueller Entwicklungen in der Unternehmenskommunikation, wie eine zunehmen-de Informationsflut in der Werbung, eine höhere Austauschbarkeit von Produkten, ein starker Wettbewerbsdruck und die Veränderung des Konsumentenverhaltens, stehen Unternehmen vor der Herausforderung, ihre...
Persistent link: https://www.econbiz.de/10010310309
Persistent link: https://www.econbiz.de/10010302373
This paper analyses Greek fiscal sustainability from a retrospective and a prospective view. Implications of Greek fiscal (un)sustainability are discussed. In the empirical analysis econometric testing of Greek government solvency during the period 1985-2008 is combined with a scenario analysis...
Persistent link: https://www.econbiz.de/10010307840
We model Greek monetary policy in the 1990s and use our findings to address two interrelated questions. First, how was monetary policy conducted in the 1990s so that the hitherto highest-inflation EU country managed to join the euro by 2001? Second, how compatible is the current ECB monetary...
Persistent link: https://www.econbiz.de/10010322776
The introduction of new elements in the Greek Science and Technology policy has not been followed to the same extent by an explicit concern for the promotion of R&D co-operation. National policy in that respect has been shaped to a large extent by the European Commission's policy initiatives....
Persistent link: https://www.econbiz.de/10011608632
Die Autoren zeigen, dass Griechenland trotz des Abschlusses der über acht Jahre dauernden Rettungsprogramme und einer … Investoren zu verbessern und neues Vertrauen in den Standort Griechenland zu schaffen. … during the last years, Greece still faces serious economic problems. Even though the debt crisis was temporarily defused by a …
Persistent link: https://www.econbiz.de/10011936231
Greece was traditionally an emigration country. However, since the early 1990s it became an immigrant destination and …
Persistent link: https://www.econbiz.de/10010269050
graduates contributes to the gender pay gap, and the reasons underlying their distinct educational choices. The case of Greece …
Persistent link: https://www.econbiz.de/10010269462