This paper shows how a firm can use non-targeted advertising to exploit consumers' desire for social status. A … monopolist sells multiple varieties of a good to consumers who each care about what others believe about his wealth. Advertising …

-tuned tailoring and targeting of ads based on individual user characteristics are common features on many Internet media and social … market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

We model the idea that when consumers search for products, they first visit the firm whose advertising is more salient …. The gains a firm derives from being visited early increase in search costs, so equilibrium advertising increases as search … heterogeneity in advertising costs. Firms whose advertising is more salient and therefore raise attention more easily charge lower …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …Das internationale Werbefestival in Cannes ist einer der wichtigsten internationalen Gradmesser für kreative Werbung …

particular, we show that (1) compared to uniform advertising, targeting leads both firms to always charge higher prices, (2) the … simultaneous game of pricing and targeted advertising with two firms producing different levels of quality. We find that the … transition from uniform advertising to targeted advertising can turn a pure vertically differentiated market into a hybrid market …

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions … view that advertising is persuasive. …

March 2007 micro-data. The paper also estimates the demand and supply of newspaper advertising and a newspaper subscription …

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as … from the National Longitudinal Survey of Youth 1997 and data on local fast-food restaurant advertising on television from … Competitive Media Reporting. Exposure to fast-food restaurant advertising on television causes statistically significant increases …

–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that … attributes—is disclosed, and that partial information disclosure is the optimal mode of advertising for a monopolistic firm. This …