Contextual advertising
Year of publication: |
2012
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Authors: | Zhang, Kaifu ; Katona, Zsolt |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 980-994
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Subject: | online advertising | display advertising | targeting | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Zielgruppe | Target group |
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